In this webinar, guest presenter Paul Miller from Forrester will discuss how engineering data is used to power rich and personalized marketing and sales experiences.
Introducing a new product on the market is traditionally a complex and siloed adventure within a company. Teams are working in separate streams, on different documents, and in fragmented ways. Marketing is usually the last to receive approved content and must act quickly to create demand with compelling campaigns. Now, teams can work in tandem, in real-time, and with streamlined processes. How?
A connection to the product data means engineering and design work closely from the beginning. With access to the same model, marketing, sales, and service departments get to market quicker, provide enablement and training sooner, and launch products more nimbly. Respond quickly to quality issues, product updates, and customer sentiments. Connecting all the activities to the digital twin closes the loop between the product and customer lifecycle.
Leveraging the twin for go-to-market strategies, content, and collaboration is key to unlock this paradigm and ensure customer success. Don't miss this unique opportunity to gain an analyst’s perspective, and hear from thought-leaders on this exciting topic.