Through a digital MBSE journey, Accenture, and Dassault Systèmes created an immersive customer experience for a concept car of an automotive supplier.

We transformed the way of developing car interiors by introducing a wide ‘design thinking’ approach and generalizing the use of models to gather all enterprise disciplines. It enables teams to be more focused on the customer needs and co-innovate easily, reducing the time to market.

This transformation relied on the setup of a collaborative and digital framework, especially developed. We connected the modeler CATIA Magic, the runtime manager ControlBuild, CATIA V6, and 3D Excite to get the cockpit immersion and even physical components.

As a result, the experience showed a 3D interactive cockpit highlighting automotive suppliers' assets like a postural comfort management system, an efficient thermal regulation system, and new kinds of HMI.

This experience takes away much success at the CES Las Vegas and the Hannover Messe.