Time: 11:45 AM - 12:15 PM CEST

Digitalization and transformation have been critical for Bridgestone to remain competitive and agile in today's rapidly evolving marketplace. Join this session to hear how Bridgestone implemented a strategy that considered their unique organizational needs and requirements while incorporating best practices and emerging trends. Discover how implementing the skills and expertise of dedicated teams, utilizing a well-defined roadmap, adopting new technology, and implementing effective change management helped ensure they received stakeholder buy-in. Ultimately, navigating these complexities is essential in delivering value and success in the modern supply chain.