Michigan & California, USA
Whether you are a designer, surface modeler or decision-maker: Join us for a half-day event, dedicated to CATIA Creative Design & Styling and ICEM Design Experience!
The shift from product-centric to experience-centric design is the main change industrial designers have been faced with in recent years. Consumers are now expecting more than just appealing shapes: they are looking for quality and performance, but also for connected, sustainable and personalized products that will fit into their environment and lifestyle, to live aesthetic and emotional experiences.
This is why industrial designers and decision-makers need to move to a holistic approach of design, by thinking about the consumer expectations at each step of the design process, from the first sketch to material selection to product experience. This includes a variety of people involved, so to achieve such a high level of productivity, designers need a unified and collaborative design workflow, integrated design tools and virtual twin experiences, to gain quality, reduce the time to market and decrease cost productions of the product.
We look forward to welcome you at our CATIA Creative Design & ICEM Discover Days, in Auburn Hills on February 22nd, and in Irvine on February 28th, to explore with us how our 3DEXPERIENCE and legacy solutions help to achieve the competitive edge to support the changes in this transformation journey from product design towards experience design.
Thanks to our customers and CATIA experts, discover how to master these changes, and take the best practices and insights to drive business growth to success! Of course, the participation is free!
Keep innovating with CATIA!