The way Americans shop for furniture and kitchens has entered a new phase.
The way Americans shop for furniture and kitchens has entered a new phase. Consumers get inspired online, personalize purchases, but still value stores for guidance. Expectations are evolving as fast as digital habits, and retailers must keep pace.
What will you discover? How furniture and kitchen buyers have changed and what they expect, where consumer behavior and retailer readiness diverge, why kitchens act as the proving ground for immersive design tools, and how 3D visualization and configurators convert browsing into buying.
This Furniture & Kitchen retail index is based on a survey of 9,000 American consumers, conducted in Summer 2025 by HomeByMe with IPEA, Prodege, and Catalyse Research. It explores how people shop for furniture and kitchens today, and their expectations for personalization and omnichannel experiences.
