Shifting Left: Reducing Unknowns in New Innovation Concepts Using Simulation

Around 80% of product decisions are defined in the early concept process. In this session, we present the tools and methodology that can facilitate early understanding of performance and visibility for design innovation in the early concept phase of the process. We will be showing the best in class mix of speed and accuracy for these workflows. This presentation features a collaborative process that respects both the designer and expert's contributions within a single environment with full traceability and advanced visualization capabilities.

Highlights:

• Shifting validation to early concept phase greatly reduces costs and unnecessary rework, while allowing for greater realization of innovation
• Validations for key components of concept decision making can be executed accurately, quickly and iteratively during the early concept phase, including visulization, aerodynamics and concept structure
• Connected workflows allow respected expertise to be brought into alignment with the needs of early concept phases to allow for a high level of collaboration and co-innovation