Las Vegas, United States
Imagine a world where AI and Virtual Twins transform how brands understand you. Discover smarter, more personalized products and experiences designed around YOU.
At CES 2027, Dassault Systèmes is telling a new story—one where AI and Virtual Twins are redefining the relationship between people, products and brands. It’s a future where products don’t simply respond to consumers—they understand their individual needs, preferences and aspirations, enabling more personalized, meaningful experiences.
Our exhibit brings this vision to life through an immersive consumer journey, demonstrating how AI-powered virtual companions and Virtual Twin technologies can help brands better understand consumers, anticipate their needs and create products and experiences uniquely tailored to them.
This is more than personalization—it’s a new way for brands and consumers to connect. At CES 2027, Dassault Systèmes will demonstrate how the convergence of AI, Virtual Twins and consumer insights can transform the future of consumer experiences.