Sustainable Consumption

In an era marked by rapid technological progress and growing environmental concerns, sustainable consumption is a driving catalyst beyond individual choices. It encompasses systemic changes that promote a circular economy, efficient resource management, and a holistic approach to development.

As societies strive for a balance between fulfilling individual needs and ecological preservation, the convergence of digitalization and responsible practices has given rise to a pivotal concept: digital trust. Individuals and industries are delving into the synergy of data analytics and artificial intelligence to revolutionize how we verify, track, and engage with products and services. In this endeavor, the Virtual Twin is poised to transcend its origins in industrial design and engineering to become a transformative tool in fostering sustainable choices.

There are new challenges and opportunities:

• How can industries leverage the Virtual Twin in shaping a more informed and conscientious consumer landscape?
• When empowered by advanced product experiences, will consumers consistently choose sustainability?
• Can digitalization counter green hushing by enabling genuinely committed companies to regain consumer trust?​​​​​​​