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Product Innovation Customer Keynote

Genevieve Berger, Chief Research Officer at Firmenich, shows that scent and taste - representative of two of our senses that are often ignored - are central to increased quality, safety, and sense of value in people's lives and in the products they consume. These qualities can be scientificallymeasured, developed, designed, tracked, modified, and optmized in the same way that discrete hard industrial products can be. Dr. Berger demonstrates that an open multidisciplinary approach provides the right scientific basis for Ferminich's sustainability goal and that sustainability is a business adding value and security to the consumer products industry today.