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Product Innovation Academic Keynote

Neil Gershenfeld, Director of MIT Center for Bits and Atoms, is an original and very broad thinker. With statements like, "Computer Science is one of the worst things to happen to computers or to science," Gershenfeld shows that the division between the digital and real realms is artificial and that wonderful things happen when the distance between the virtual and real is brought to zero Highlighted by neural networks, fab labs, Lass' Law, and artificial evolution, this presentation comes full circle to show that sustainable innovation and crowd-sourced creativity accessible by all are the keys to address today's challenges.