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Designing Experience

Designing products is not enough – The value of Design remains its ability to deliver stellar and unique experiences for consumers.
Design has evolved beyond modeling products. Products used to be the direct expression of the design intent, defined under the physical constraints of available technologies, materials, ergonomics and well defined tasks and functions. But in the Age of Experience, products are dematerialized, reduced to “black boxes”, while integrating the realm of our augmented life.