As coronavirus stay-at-home orders have taken effect, CPG manufacturers are facing a very real possibility that global consumers’ buying patterns of consumer packaged goods could be changing forever. Consumers are discovering the convenience of online shopping and trending towards making e-commerce the new normal.
But this shift has real implications for CPG manufacturers - packaging designed to look great on retail shelves will now be faced with the ‘rough hands’ of the DTC channel, not to mention the massive change in return rates for online goods. The challenge will be to optimize packaging for e-commerce - including standards such as ISTA - while continuing to communicate branding and delighting consumers.
In this webinar, Dassault Systèmes’ CPG experts will detail how a digital platform can provide the tools needed to design optimized packaging for survivability and sustainability in an e-commerce world. Join Dassault Systèmes’ Raymond WODAR, solution consultant, and Dave MCLEAN, technical expert to learn about: